For some high-level context-setting, here are some things readers of this blog should keep in mind:
Burton Group, founded in 1990, is an enterprise-focused (large commercial, government, and higher-education organizations) industry research and advisory company. Some defining attributes:
- In-depth -- we've been known for the "thud factor" of our research documents; if you print them and drop them on a desktop, they sometimes make a "thud" (they're typically 35+ pages long). We also maintain topic-focused reference architectures that tend to get a bit geeky and detailed.
- Vendor-independent: Burton Group is primarily IT customer focused, and does not cater to vendors. We have some vendor customers, but we don't have dubious relationships with them (indeed, Burton Group vendor customers have fewer privileges than non-vendor customers, as non-vendor organizations are our primary customer target, and we don't want, e.g., to provide opportunities for overzealous vendor marketing types to attempt to unduly influence our customers), and we're stridently nonpartisan. We've been known to be occasionally fired by vendor customers who disagree with our research, and that's okay with us -- we pro-actively work with vendors to ensure we have our facts right about their offerings and strategies, but if vendor types differ with us on perspectives/projections and can't convince us to agree with them, and if that leads them to drop their Burton Group subscription, so be it; our objectivity and integrity mean more to us than any single vendor customer.
- Over 40 strategic topic areas: Burton Group covers a wide range of topic areas; check this page for the full list. We bring a diverse set of perspectives and opinions, and often have very lively, collaborative debates about topic areas before our research is published.
- Real-world IT research: our primary target audience is enterprise IT, and it's important to keep that context in mind when reading our research and blog posts. We are focused on IT practitioners, and that context includes some assumptions about what's practical/pragmatic/etc. when we're considering vendors/products/technologies/standards (e.g., enterprise types tend to like to buy things from vendors that are likely to be around for a while).
For more info on Burton Group, check this overview page.
About this blog:
- It is intended to be a conversational complement to traditional Burton Group content channels -- part of Burton Group's mission to catalyze constructive debate about pivotal IT issues.
- It's not a marketing vehicle -- great, if the posts pique your curiosity, and you decide to explore Burton Group's services, but that's not an unsubtle goal that's going to permeate every post.
- It's a blog -- a relatively informal and continuous stream of observations about data management-related topics and events, not formal research. That means we won't, e.g., have a couple dozen footnotes/references to support every working hypothesis. The blog is meant to foster collaborative and constructive debate, not to maximize click-through ad revenue or some other "monetization" scheme.
- The tone of blog posts is opinionated -- hey, industry analysts are professionally opinionated; that's what we do :). We have no pretense of either omniscience or always-on-target prescience, however, and we reserve the right to be wrong from time to time -- we'll try to correct/clarify/elaborate/etc. when we are.
- We welcome constructive comments/discussion threads -- especially your opinions about the topics in the blog posts and topics you'd like to see Burton Group cover in research content. Please refrain from telling us we're moronic vendor sock-puppets, however, if we say something positive about a vendor you dislike, or something negative about a technology or standard you favor; we're simply sharing our perspectives, not trying to sell you anything in particular.
Blogger: Peter O'Kelly