Sign of the times...
The UK government has launched a competition to find innovative ways of using the masses of data it collects.
It is hoping to find new uses for public information in the areas of criminal justice, health and education. The Power of Information Taskforce - headed by cabinet office minister Tom Watson - is offering a £20,000 prize fund for the best ideas.
To help with the task, the government is opening up gigabytes of information from a variety of sources.